Farmers are finding new ways to connect with urban dwellers and have open conversations about what really happens on the farm.
Farmers are finding new ways to connect with urban dwellers and have open conversations about what really happens on the farm.
At the BConnected Conference bloggers and people who thrive in the digital world were treated to different presentations, including one from Amy Matheson who comes from a farm family in Oxford. Matheson says one special moment happened during the Q and A portion of her presentation when a lifestyle blogger and mother revealed she had been spending $24 a week on organic milk.
"She has been told and she has read that conventionally produced milk is full of antibiotics and growth hormones in Canada. I was able to reassure her that is absolutely false and she can rest assured that the milk that she is getting conventionally produced is absolutely safe."
Matheson says there are many misconceptions and a plethora of false information about what really happens on the farm, and the best way to combat that is through transparency.
"It is really easy to source your information about food and farming from actual farmers online and we are reachable and love talking about what we are doing and love answering questions from consumers."
To help with this, a new hashtag, #AskCDNDairy, is on Twitter. Real farmers will be answering questions with that hashtag to shed a little light on what their lives are like.
Matheson says the more opportunities people have to see what life on the farm is really all about, the better.
"So events like Breakfast on the Farm that we have coming up in a little over a month, that to me is one of the best ways that we can showcase agriculture to non-farming folks and our urban neighbours. And absolutely things like social media."
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